The 1954 Mercury Sun Valley was the beneficiary of one of the more memorable advertising campaigns of the 1950s. “The heart of a city at night gleams with its own stars of neon and marquee. This is a magnificent sight … All the richness and color reaches you. Yet the intensity is softened, filtered by the tint of the plastic roof … The honeyed words came from a brochure Mercury created for the 1954 Mercury Sun Valley. Together with its counterpart, the Ford Crestline Skyliner, it was the first production car with a roof you could see through. Between the … Continue reading The 1954 Mercury Sun Valley