Adding Product Offerings to Meet Customer Demands


  Posted By Ace Eckleberry, December 9, 2011 in Interior, Rod Shops Small shops have to adapt and follow automotive trends in order to survive. It’s very easy for us in the aftermarket to get stuck in our ways and keep revisiting the same styles, methods and materials. Many one-time great shops have faded into the background by not embracing modern automotive trends. My shop is primarily based around making baby boomer street rod dreams reality, but over the past 10 years, I’ve noticed that the next two generations have started stepping up and spending money to have cars built … Continue reading Adding Product Offerings to Meet Customer Demands

Interior Insights: Learning Trim Basics From Experienced Craftspeople


Here at greaseralley are good friend Ace Eckleberry  the owner of ACE Custom Upholstery & Rod Shop in Fairfield, Illinois.  Will discuss technical processes, procedures and sales techniques. For more information on Ace, visit his website, http://www.acerodshop.com .   Posted By Ace Eckleberry   Upholstery is a dying art with few people willing to put in the time and effort necessary to properly learn the trade. Schools teach the basic skill set, just enough for young people to get their foot in the door. With youth often comes an overabundance of confidence and I’ve seen countless young people with drive and … Continue reading Interior Insights: Learning Trim Basics From Experienced Craftspeople